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Use this step‑by‑step guide to produce evidence for OCR Creative iMedia R097 (Designing a Website). Work through pages 01→21 in order.

Link every decision to the client brief Be specific about the target audience Screenshot the process, not just the final site Test, fix, then retest
Common mistake:
Students describe what they made, but don’t explain **why**. Marks come from justified decisions linked to brief + audience, plus evidence of testing.

What you’ll produce

  • An IDMP (Interactive Digital Media Product) – for R097 this is a **website** (multi‑page, navigational, interactive).
  • Planning evidence (Task 1): audience, ideas, layouts, functionality, testing, assets.
  • Build evidence (Task 2): create/repurpose assets, build navigation + interactivity, publish.
  • Review evidence (Task 3): testing results, evaluation, improvements + further development.

Quick success checks

  • Can you point to where the brief requirements are met on your website?
  • Does the design suit the audience (style, language, imagery, accessibility)?
  • Do your assets look web‑ready (correct size, good compression, consistent branding)?
  • Do all links/buttons work on desktop and mobile?
  • Have you kept a tidy folder structure (Task 1 / Task 2 / Task 3)?